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Toshi is a design focused, lifestyle brand dedicated to the creation of children’s headwear, swimwear, organic cotton accessories and baby gifts. We develop beautiful, aesthetically driven product with high integrity and intelligent functionality.

Toshi was established in 1999. Over a twenty-five year period, Toshi has evolved into an iconic home-grown Australian brand. Toshi has a solid reputation and is trusted for reliably creating quality, design oriented and environmentally sustainable product.

The Toshi brand is represented by over 650 specialty stores, independent retailers and department stores throughout Australia, New Zealand and further afield internationally.

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Our story

Hey there! We’re Alice & Sunny, a family-run brand born from love, adventure and a whole lot of sunshine.

As parents, we know the struggle of finding stylish, high-quality hats that actually stay on while keeping little heads safe from the sun.

So, we decided to make it our mission to find them! And we did!

What started as a passion project in our kitchen (with toddlers on hips and coffee in hands) has grown into something much bigger — a thoughtfully curated collection of sun-safe hats, playful costumes and comfortable clothing designed for real childhood adventures.

We believe childhood should be magical, messy, and full of wonder and what little ones wear should support that.

Our Promise

✅ UPF-rated sun protection ☀️
✅ Thoughtfully designed for comfort & fit 🎨
✅ Sustainable materials that are kind to the planet 🌱
✅ Built for adventures – big and small 🏕️🏖️
✅ Playful pieces that spark imagination 💫

From park playdates to beach days, dress-up afternoons to birthday celebrations, we are here to keep little explorers covered in style.

Thank you for supporting our family’s dream — one tiny, sun-safe little adventurer at a time.

With love & sunshine,
The Alice & Sunny Family 🤍

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